Very clever. I wouldn't call it a ploy, though. They got a t-shirt and to keep the ducky. Sweet.

As far as marketing stratergies goes this is pretty lame IMO 0_o

It did remind me of something called a Duck-Race that is held locally to me. It's to raise money for charities and they have about 1,000 ducks all numbered and people buy one then they let them go into a river that leads to a local beach and the first duck over the finish line at the end on the beach wins.

Sounds crap but it's a good laugh especially since the alcohol flows freely ;)

Here's a picture of it that I took

So you take pics of rubber ducks. Cool. Where is your DABDay pic?

I'm on to it as we speak :p