Walmart Gets New Logo Posted: 3 months ago by gammerus
And it sucks.
Comments: 22 Score: [-] 408 [+].
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Posted: 3 months ago by Beeeny:
This is linked to that article, an interesting history of Walmart signage.
Score: [-] 90 [+].
Posted: 3 months ago by 2manyusernames:
It definitely sucks. It is also very generic looking. The previous one has an iconic status and instantly recognizable.
Changing it makes no sense at all. I can't even imagine how much money the change will cost them, but I'd bet it will be easily over a million.
Score: [-] 104 [+].
Posted: 3 months ago by ieldanth:
Walmart*
I keep looking for the disclaimer...
Score: [-] 168 [+].
Posted: 3 months ago by eLJay:
Whatever...I will still shop there because it is darn cheap. I will still hate it because I always spend way too much money there. Wal-Mart, walmart, or as I like to call it...WALLY!
Score: [-] 154 [+].
Posted: 3 months ago by tragluk:
"We smell for less"
Score: [-] 29 [+].
Posted: 3 months ago by keroberos32:
It looks cheap and forgettable...
Score: [-] 62 [+].
Posted: 3 months ago by MacZillion:
Don't you see they changed the logo now all the evils gone. We can shop there guilt free once again, HOORAY!
Score: [-] 60 [+].
Posted: 3 months ago by hOOsker:
"Walm art" is what I see
and the asterisks looks like a "loading" icon
Score: [-] 106 [+].
Posted: 3 months ago by cheeselog1234:
i would've made the asterisk on the same scale as the text or slightly smaller at least...
Score: [-] 29 [+].
Posted: 3 months ago by beckinacea:
« hOOsker :the asterisks looks like a "loading" icon Absolutely! "Waiting for this store to not suck, please stand by..."
I wonder how smug the designer was who thought of this gem?
Score: [-] 67 [+].
Posted: 3 months ago by imnotyoo:
Wow... someone needs to be fired...
Score: [-] 19 [+].
Posted: 3 months ago by theshirtpocket:
No no no, I'm sorry, but after seeing London 2012's logo last year, this looks like the climax of aesthetic beauty.
It's not all that bad, it's pretty boring, but then again most of their designs have been. It's simple and they probably wanted it to be as unobtrusive as possible. And I think plime's taste in design is a little higher and harder to please than Wal-Mart's target audience.
Score: [-] 65 [+].
Posted: 3 months ago by Bornbad:
I don't buy things because of a logo or an internet slam. I buy at the best prices I can find. If you need socks and underwear...Walmart.(and maybe a 'whore' low paid worker)
Score: [-] 34 [+].
Posted: 3 months ago by rowangrey:
How honest of them to put a stylized butthole right there in their logo so you know exactly what to expect.
Score: [-] 195 [+].
Posted: 3 months ago by imnotyoo:
« theshirtpocket :And I think plime's taste in design is a little higher and harder to please than Wal-Mart's target audience. Good point. We're not a fair bunch of judges. We have too much bias. What can I say? We like quality.
;p
Score: [-] 25 [+].
Posted: 3 months ago by bunnysutra:
« rowangrey : How honest of them to put a stylized butthole right there in their logo so you know exactly what to expect. I kept thinking I recognized the pattern. Thank you!!
Wish I could double upvote for making me snort and getting looks at the office. happens curiously little.
Score: [-] 12 [+].
Posted: 3 months ago by mybrotherskeeper:
True this package is rather generic looking and lacks appeal overall. BUT, it is a smart move on the beasts’ part because while this wouldn’t necessarily make a good sign, it is textbook consumer products packaging lettering at its finest, straight and to the point. A marketing rule of thumb is that you cannot compete purely on low price; you will eventually be looked at as the cheaper less attractive store. But I predict that Wal-Mart is going to start carrying there own brand of products based on this new logo.
Score: [-] 0 [+].
Posted: 3 months ago by rdg69:
« mybrotherskeeper : True this package is rather generic looking and lacks appeal overall. BUT, it is a smart move on the beasts’ part because while this wouldn’t necessarily make a good sign, it is textbook consumer products packaging lettering at its finest, straight and to the point. A marketing rule of thumb is that you cannot compete purely on low price; you will eventually be looked at as the cheaper less attractive store. But I predict that Wal-Mart is going to start carrying there own brand of products based on this new logo. They already have their own brands. Sam's is walmart brand (food items). Then there is Parents choice and Equate.
Score: [-] 13 [+].
Posted: 3 months ago by murfanda:
It actually looks very web 2.0. I have to agree that they could have done better, but i definitely think this is a step in the right direction and a vast improvement over what they have currently. Maybe it's just me though. Oh well.
Score: [-] 13 [+].
Posted: 3 months ago by roarkmeister:
Perhaps its meant to reflect the genericness of walmart. It kind of looks like the imperial logo from starwars
Score: [-] 0 [+].
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