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Milk advert's white bulls are not racist, rules ASA

Accusations that a milk advert was racist because it showed a white bull getting "purer" by losing its black patches have been dismissed today by the Advertising Standards Authority. picked by AutumnLotus 6 months ago

tags milk advert white bulls racist purer

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52	pocksuck...

6 months ago

And rightly so. Any claim that the adverts are racist is just nonsense.

Hurrah for the ASA!

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17	fizz71

6 months ago

Wow. 11 complaints!!! Better pull the ad!

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5	morbidhy...

6 months ago

i don't like the ad for other reasons that seem far more realistic to me. yeah, all those happy bulls are the big winners of milk production.. first, most calves don't even get to drink more than a few liters of real cow milk during their lives. second, the bulls are usually killed at a very young age because they're of no other use for the industry. thinking of that, this and other milk ads seem very cynical :/

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