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Miracle Whip's "We Will Not Tone It Down!" Ads Trigger Scorn From Viewers

McGarryBowen’s punk-rock campaign for Kraft’s Miracle Whip begs the question: Who is laughing at whom here? The ad is either ridiculing itself, the client, or the audience. It can’t possibly be trying to reposition Miracle Whip as the underground alternative to mayonnaise … can it?

*Video in the link picked by nateebiinature 4 months ago

tags Miracle Whip Ads

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25	DerAlt

4 months ago

This has received everything the art director hoped for when he conceived the commercial.

We are manipulated so easily by Madison Ave particularly. :(

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22	drogue

4 months ago

I was never manipulated by the actual taste of Miracle Whip, though.

Regular Kraft Mayo for me. Probably because Miracle Whip doesn't blend with bacon.

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26	equinox

4 months ago

Miracle Whip -> Catsup with the red food coloring removed, or bleached out. Whatever. Gross.

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22	drogue

4 months ago

« equinox : Miracle Whip -> Catsup with the red food coloring removed, or bleached out. Whatever. Gross.

You must try and forget all food products which ever crossed your tongue. That's the panic response I have to it.

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