plime.com : Chevy Creates World’s First Billboard Made from Pennies, By-passers Strip it Clean

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Chevy Creates World’s First Billboard Made from Pennies, By-passers Strip it Clean [video]

Chevrolet created a 20' billboard made entirely from one-pence coins in London. It was installed last week and consisted of 20,000 pennies. It was created to advertise the £7,695 Aveo. In just 30 minutes, Londoners had stripped the billboard clean. pics picked by BernardBlack 1 year ago

tags chevrolet pennies billboard london

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12	ieldanth

1 year ago

Just enough for a down payment?

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41	pocksuck...

1 year ago

I have to say I hate it when advertising agencies tout orchestrated stunts like this as news, making out that this was somehow a spontaneous reaction.

If I were Chevy I'd be demanding my money back - the staged photos look pitiful, and the spokesman pretending that he wished the paid actors hadn't removed the coins is just an embarrassment.

Can't watch the video where I am, so can't say if that appears any different

The all-pervasive nature of advertising is just becoming overbearing through stunts like this.

Bernard - not criticising you for posting this, as it has value for drawing attention to the points I raise ^^ (and possibly the discussion that follows).

Can't bring myself to upvote the story, so have upvoted the creation instead.

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9	bernardb...

1 year ago

« pocksucket : I have to say I hate it when advertising agencies tout orchestrated stunts like this as news, making out that this was somehow a spontaneous reaction.

If I were Chevy I'd be demanding my money back - the staged photos look pitiful, and the spokesman pretending that he wished the paid actors hadn't removed the coins is just an embarrassment.

Can't watch the video where I am, so can't say if that appears any different

The all-pervasive nature of advertising is just becoming overbearing through stunts like this.

Bernard - not criticising you for posting this, as it has value for drawing attention to the points I raise ^^ (and possibly the discussion that follows).

Can't bring myself to upvote the story, so have upvoted the creation instead.

It does look pretty staged.

What would have been funny is to see someone just pry off the board the pennies are attached to.

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