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Ian Hart has reinvented the humble billboard to produce some great advertising for the new Ford Mustang.

According to Hart, the billboards are constructed from GE Lexan EXL semi-transparent resin - a material that creates the blur (and thus the illusion of speed) as you look through it. It also works in all conditions regardless of day / night, weather or season picked by sigriffin 2 years ago

tags mustang ad advertising poster billboard ford

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2	archfien...

2 years ago

Like Andy posted on the site, those three photos are photoshopped. All three bases of the billboards are exactly the same and the billboard in the desert pic seems to be floating above the sand. This is one thing that sucks about media these days; why can't they just take a photo of the real thing, or at least let everyone know that they are photoshopped. If they're intent was to deceive people, they should've hire someone with better photoshop skills.

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3	trushaft...

2 years ago

« archfiend001 : Like Andy posted on the site, those three photos are photoshopped. All three bases of the billboards are exactly the same and the billboard in the desert pic seems to be floating above the sand. This is one thing that sucks about media these days; why can't they just take a photo of the real thing, or at least let everyone know that they are photoshopped. If they're intent was to deceive people, they should've hire someone with better photoshop skills.

yeah or hired some company to make a fake blog about the ad and do something like OH I Dont Know ....alliwantforchristmasisamustang.com

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