Mr. Feuerstein received broad media attention in 1995, when a fire destroyed the Malden Mills plant in Lawrence two weeks before Christmas. Rather than using the $300 million insurance settlement to reestablish the factory overseas, he invested an additional estimated $150 million into rebuilding the factory in the same location. In addition, he made and kept a commitment to pay the approximately 3,000 displaced plant employees their complete salaries and full benefits for 90 days after the fire.
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