This is such bulls**t on so many levels. We've got a Jack Russell that sits in exactly the same way when she's relaxed and falling asleep, she even gives the occasional shiver.

Do people not also understand that dogs are trained to look and act a certain way for numerous films and adverts.

the advert is a shame, but it isn't abuse. its a very well trained probebly-better-treated-than-me acting dog.

people are stupid.

My goodness people, GET A LIFE...there are many way way more important issues in the world today. I even heard there was a war somewhere, I bet you could get on TV complaining about that!

Why is the advert a shame?

not a real shame, but i go AWWWWW poor doggie /huggle every time i see it ;p acting or not ^_-

my first dog was a russell :>

Lol, they do look pretty pathetic when they do it. Mine does it while she's falling asleep standing up then falls over when she eventually drops asleep.

At first I didn't understand the advert anyway (I know, I'm a bit thick!) but my wife was concerned about the dog as we have always had dogs and we have never seen them 'shiver' but I suppose they could be trained - don't know how though.

It's predominantly a Jack Russell trait. Because we've got a JR I've asked our vet about it before and he says it's because she's a wimp, lol.

She shivers sometimes while she's falling asleep, when she's excited and a variety of other occasions. Mostly I think she does it to keep us guessing. ;)

Volkswagen have pulled the advert now because of the RSPCA complaining about it, apparently they don't know a lot about animals :(

I wonder if the same people and the RSPCA get all outraged when they see a dog "die" in a film. It's hard to believe that people are so naive to animal training and natural behavior.

I didn't even get the scared vibe from the dog. When I saw the ad I just saw a dog that was hiding the fact that he was singing and trying to look inconspicuous.

It's because of crap like this that I am scared to have my dog around other people/pets/places. Just too many people looking for an excuse to cry wolf.

i thought it was an adorable ad. But then I have a dog that acts like a big baby also, so I see the shivering alot.

I read some comments that said the dog was placed on a vibrating carpet.